Meeting the NEED

YOU are driven to surpass status-quo expectations. We too possess the drive to produce RESULTS that our clients NEED.

Welcome everyone! This is Chris Teague, and I am going to share a WINNING idea we at The WIN Firm use to generate RESULTS. Last week’s blog was an example of the impact we provide to clients, and as you can see, we truly strive to leave a positive footprint as we walk through this life. So, today’s post is another example of good ideas that will help you produce effective marketing communications.



Have you been in a situation where your current marketing efforts were working, but your boss was not seeing the same thing you do? This lack of recognition can often bring you down, hindering your creativity. Stand UP! Let me show you how to keep the good marketing going while pleasing your boss.

Step 1: Hire The WIN Firm. Okay, seriously. First, review your company’s overall growth plans for the year. Is your marketing playing a positive role in this growth? If so, then determine what exactly your boss needs. Is it more results? What are these results? Well, what are you waiting for? Go ask the boss what is needed! This step is important because you are not only marketing to external audiences; you also need to reach internal audiences: your boss.

Step 2: Remember that you are doing a good job and that your marketing is working. Be positive! Now that you know what your boss needs, it is time to produce some winning results (Call me now! :) Instead of putting more money into your current campaign, segment your campaign. Much like you do to reach various audiences, segmented your campaign will enable you to demonstrate the results your boss needs. Take the information your boss provided you and create a side campaign that compliments your current campaign. This segmented campaign should be directly targeted to an audience that can quickly show your boss desired outcomes.

Step 3: Track this campaign and measure it as best as possible. Create a separate landing page for the campaign. The landing page unique visitor count will be a good measure to show the boss results. Enhance your imagery in various advertisements and create new messages. These images and messages need to be distinctly different from what you are presently doing, yet ensure your brand is kept in tact. Once you begin receiving responses to this campaign, you can march right into the boss’s office and say: “RESULTS delivered!”

Be blessed in all you do,

Chris Teague
The WIN Firm, Inc.
chris@thewinfirm.com
www.thewinfirm.com

Creating an IMPACT

Good day! I apologize for not writing anything last week, but our clients at The WIN Firm come first. Are you ready?

The sun is shining brightly outside, the weather is definitely cool and The WIN Firm is full of IMPACT this fall! As you have discovered through reading previous posts, everyone at The WIN Firm enjoys what we do! So, today I am going to share one way we as a marketing firm help better the places we live: Northeast Tennessee and Chicago, IL.

Feeding America is a national Food Banking organization dedicated to combating hunger in our country located in Chicago. We at The WIN Firm are heavily involved with Feeding America's efforts through concept development, design and grant writing, especially on the local Northeast Tennessee level. As the grant writer for Second Harvest Food Bank of Northeast Tennessee, I use every bit of my marketing expertise to engage the grant reviewing audience through carefully crafted proposals. Today, I am happy to reveal the efforts of this work!

As you can see, our work at The WIN Firm is all about creating an impact. Many marketing groups and agencies all have successful case studies, but we at The WIN Firm are proud to showcase how our work leaves a lasting IMPACT.

I realize that today's post is kind of an affirmation of what we can do at The WIN Firm, but I wanted to showcase our work for you to see a "Real-Time" Case Study. We are proud to help our neighbors and know that the marketing we do is helping.

Blessings,
Chris Teague
V.P./C0-Founder
The WIN Firm, Inc.
www.thewinfirm.com
Email: chris@thewinfirm.com