Where's the Content?

Good day! Welcome to another post by me, Chris Teague. On behalf of everyone here at The WIN Firm, I would like to thank you for taking a few moments out of your day to read our blog. Keep up with our posts and send us any information you would like us to cover: We’ll be provide you with information!

Do you remember any catchy songs or jingles from old ads? “Give me a Break; give me a break…” Does that song ring a bell? If you have been living since the early eighties is should. The jingle is from Kit Kat. I was in a wonderful conversation with a friend today, and he stated that advertising today absolutely blows! I asked why, and he replied: “It’s an insult to my intelligence. Too much art; not enough content.” Wow! After thinking about his comment, I completely agree. However, I want to share an example of a content driven strategy to compliment your art.

First, write an argumentative essay with five paragraphs stating your reasons someone should buy or use the product or service you are currently marketing. Make sure your essay is filled with a thesis statement and stresses key points in every paragraph. Of course, you need a nice introduction to grab the reader’s attention, so make sure you introduce what you are offering in such a manner that the reader understands you and wants to learn more.

Second, read the essay out loud and listen to your key points. Are they backed up with facts and supporting examples? Once you have completed this task, then hand your essay to a colleague. Have him or her read the second and final paragraph only then provide you with a summary of your argument. Did your colleague present a solid case of understanding your argument? If so, then you are good to go! If not, you need to work on your writing skills, but for now, you can move forward.

Last, take your key points from each of your paragraphs and write them down. Make a list of all supporting information as well and write that down. Now, find your three strongest points and their supportive examples and circle them. Are you ready for the design portion? Use a simple, clean design to compliment your points. Each component of your design should clearly relate to your three key points. Once you have done this, you have created an intelligent advertisement that is based on what people want: CONTENT.

Have a wonderful day!

Blessings,
Chris Teague
The WIN Firm, Inc.