Thursday, March 18, 2010

Selling the Dream


Good day everyone!

This is Chris Teague from The WIN Firm. Yes, I am alive and well and have missed updating you on the events taking place here at WIN. We have been very busy the past few weeks creating a dynamic fundraising campaign to benefit a local charity here in our Johnson City location, Friends of Olde Downtowne. Being located in downtown Johnson City, we at WIN decided to help our area grow through a creative, emotionally engaging fundraising campaign. Ready to read all about the campaign?

First, we partnered with two condo owners that own condos across from NASCAR's most popular track, The Bristol Motor Speedway. The owners asked us if we thought conducting a raffle would help them sell their condos. We liked the idea and immediately began conducting research to determine our approach for marketing the raffle, developing a price point for the ticket and understanding the emotional elements needed to sell the tickets along with a bunch of other data and analytical stuff that is too boring to share, so I will spare you.

Next, we proceeded to utilize our researched information to create the campaign now known as The Dream Ticket. We call it the Dream Ticket because if you are a NASCAR fan, it is your dream ticket. So, what's all the fuss? We used the lottery concept of having the chance to win something of greater value than the price you pay as a starting point for developing the raffle campaign. Our first question was: Why would anyone buy a raffle ticket for $200 to win a condo at The Bristol Motor Speedway? After several brainstorming and thinking sessions, we came to realize the needed element to sell our raffle tickets and benefit our Friends of Olde Downtowne.

Following some creative thinking, our team at WIN began building value for our raffle ticket. We knew that the value built needed to reach NASCAR fans and the general public. You see, our audience for this raffle is the NASCAR fan and the person that cares about downtown Johnson City. Therefore, we have priced a raffle ticket for $200 that is worth nearly $300,000. Now that's a nice return, plus, you also get a tax break for purchasing the ticket since it benefits a charity.

Finally, after all of our work to create value we now have the elements that make our Dream Ticket awesome! In order to create a wonderful ticket you need to have wonderful business relationships. The first obvious relationship we developed was with The Bristol Motor Speedway as they too are important to us at WIN. The winners; oh yeah, there are two winners for the Dream Ticket, will receive the following experience:

2011 Season Tickets to the Bristol Motor Speedway
A 50-inch plasma screen TV to put in a new condo
A condo across from the Bristol Motor Speedway
Free parking spaces for the race at Bristol Motor Speedway
Pit Passes to meet drivers at Bristol
The Richard Petty Driving School experience
Tickets to the first race at Vegas Motor Speedway
Flight and Hotel in Vegas for the race
The winners will be announced and at the Carnegie Hotel
The winners will also be recognized at the Bristol Motor Speedway and Vegas Motor Speedway races

Wow! Can you say we worked hard to add value to a $200 raffle ticket that benefits our community through support of Friends of Olde Downtowne? Yes, we are very EXCITED about the Dream Ticket! The best part for us at The WIN Firm, is this campaign is all about helping our community grow through the use of our creative talents.

I hope you enjoyed today's post and keep coming back to read about our progress as we continue to work through this campaign and many others!

Blessings,
Chris Teague
V.P. - The WIN Firm
chris@thewinfirm.com
www.thewinfirm.com
Skype: thewinfirm
Twitter: thewinfirm

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