Thursday, February 18, 2010

WIN Firm's Dream Campaign


Good day everyone!

On behalf of The WIN Firm, I would like to thank each of you for following our blog! We have been absent for a few weeks due to client needs, but now have an update of our work to share. Are you ready for another post from me, Chris Teague? If not, take a moment to prepare yourself for an exciting adventure in the world of WIN marketing and as we say in simple terms: "Get READY!"

This blog post will be followed by a series of posts updating our campaign, The Dream Ticket. Demonstrating our charitable intentions and following our mission to help those around us, we at The WIN Firm have partnered with a local organization to help raise funds for them via a raffle. What is so special about this raffle? The special part is that the organization we have selected to help is NOT paying us a dime! That's right, we are not billing the organization at all. In fact, we are donating a bit of our own money to their efforts as well as the money we are helping them to raise through the Dream Campaign.

Once I have permission to list the charitable organization we are helping, I will list their name. However, each step of this campaign is going to revealed in our blog. Thus, today's post is our first update of The WIN Firm's Dream Ticket. Okay, ready for the breakdown?

We have created the concept of a Dream Ticket based on the lottery's proven model of selling a dream. We are reaching a certain audience for promotion as this ticket is loaded with value items that appeal to a certain audience. In fact, there are two key audiences for this campaign. Want to know what two audiences we are working to reach? Come BACK next week! Some of the ticket items include condo units, a trip to Vegas (fully paid for), season tickets to a chosen event along with a BIG TV. There will be more items as we progress, but for now, we have created enough value for our chosen audience to buy the Dream Ticket.

Thank you for reading today's post. Check back here next week around 3 P.M. EST for an update on The Dream Ticket brought to you by your community-driven marketing firm, The WIN Firm. We work so you WIN!

Blessings,
Chris Teague
V.P. The WIN Firm, Inc.
www.thewinfirm.com
info@thewinfirm.com