Hello, this is Chris Teague, V.P. of the WIN Firm. Good day to all of you following the WIN Firm here on our blog! Whether you are a public or private follower, we are happy to help you see how our marketing firm works, giving you an inside look into our operations and the understanding of why we are a great asset for our clients.
From day one, we decided to post a few projects we are working on, and past ones that teach you how to achieve the same marketing success ALL of our clients have achieved. Today's post will be brief, but is designed to help you be more than just a creative individual, but be a process-oriented individual who can create the campaign you want, producing desired results. Here we go!
Imagine working for a firm or agency that has a mission and vision of using its skills and talents of communication to promote generosity and progress. Then imagine that a pre-requisite for being hired was that you were active in helping others in your community. Think of the work environment! It must be great! This environment is not utopia; rather, it is the environment we all work in at the WIN Firm. I want you to know where we come from because it is the core of our winning concepts and our clients success.
According to the Tennessee State Report Card, 47 percent of children in our region of Northeast Tennessee participate in the federal free/reduced meal program. Two out of the eight counties in our region rank among the nation's highest counties for childhood poverty. Wow! What can we do about these shocking statistics? You are about to learn what WIN is working on to help meet the needs of our community in a 3 step process.
Step 1- Identify those who presently support the effort to end childhood hunger and create a message of "Thanks." Working with our local food bank, we help communicate how wonderful those who support the food bank are in all we do. Why? See step 2.
Step 2- A common fact in business is that customer service is a key ingredient to repeat business. We firmly believe in this model and made sure that the food bank's first part of marketing was to acknowledge those who give on a personal level, keeping in touch regularly.
Step 3- Thank the donor for giving what they have never given before. We do this for the food bank's thank you letters and the return in money is incredible! Simply thanking someone for increasing their giving efforts even if they haven't, subconsciously creates a call to action for more giving. It works! We helped raise over $32,000 in thank you letters in one month!
Have a great day everyone! We will see you shortly.
Blessings,
Chris Teague
V.P. Marketing
WIN Firm
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