Be QUIET!

Hello everyone! It's Chris Teague of the WIN Firm bringing you marketing information from our guerrilla channel known as a blog.

Did the title of this post catch your attention? If not, I will try harder next time. Okay, the point of the title is a mere reflection of marketing. Perhaps we as marketers are too LOUD, and say too much. What about BEING QUIET and listening to YOU instead of yelling at you!

I sat with a client yesterday afternoon and listened to the group tell me how great their new product was and how we were all going to have a WINNING time launching the product. I agreed! As the client continued sharing what ideas they had for reaching people, I realized something: "I'm listening and they are giving me great ideas!"

Instead of spending time consulting the client, providing the WIN Firm's expert advice on marketing and advertising, I kept my mouth closed and listened. WOW! I heard so many ideas come out of that meeting, it felt just like a WIN brainstorming session. And this was a client meeting where I was supposed to do the talking.

Let's say, I walked away knowing exactly where the client was coming from and how to produce the results the client truly desired. I learned the immediate marketing needs and then the most important, the long-term goals. All of this happened by just sitting and BEING QUIET.

Everyone, please BE QUIET. Listen to someone and you will discover what they really NEED. This simple act is what our team at The WIN Firm stresses as the greatest asset we provide to our clients. We not only listen to consumers; we listen to our clients!

Have a GREAT Day Being QUIET!

Blessings,
Chris Teague

Chris Teague
The WIN Firm, Inc.
www.thewinfirm.com
Winning Strategies for Today's Market