Hi there! It's Chris Teague, Creative Director for the WIN Firm brining news from WIN's underground marketing warehouse.
Each company I have worked with over the years wants to promote quality in everything it does... Having the options of social media today, many of our clients seek to engage audiences by using these new social tools. However, we are reminded everyday how important some of the traditional tools, like video, are to a company's professional perception. Yes friends, it is important to remember how important a visual image is to a customer's perception of your organization.
The example below demonstrates just how important one of our client's thinks video is to his company's success...
In the video above, Phil Bachman Toyota had the look, concept and script already laid out for us at WIN. All we had to do was deliver a HD, quality spot that separated the dealership from lower quality produced spots that the local TV stations were offering. Why? Phil Bachman spends a lot of money on TV broadcast advertising and deserves to have the latest and newest technology incorporated into their visual communications. Even though we at WIN did not create the script or concept, we still were able to deliver a bit of creativity by making sure the dealership's video stood out with quality filming.
You and I know the importance of maintaing a positive perception among our customers... Using old tools, like video, and incorporating new technology is one way WIN has helped our clients maintain the professional identity they represent. Please share with me some of the ways you are using old tools and incorporating new technology to demonstrate your commitment to communicating a professional identity. Feel free to email me your examples.
Take care everyone... Go do great things today!
Your guy making marketing simple,
Chris Teague
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