What a beautiful day we are having here in Northeast Tennessee! I hope each of you are enjoying this day as well. Hello! It's me, Chris Teague, bringing you more exciting concepts and strategies we at the WIN Firm have or are using for our clients.
I want you to stop for a moment and think about this summer. Was this the best summer ever? Did the summer fly by? What do you distinctly remember about this summer versus other summers? Okay, now that you have thought for a moment, imagine using the thoughts and those feelings associated with them for a marketing message. Today's lesson is about using our longing for an eternal summer to create a winning message.
Step 1: Think of all the songs we hear about summer. What are the messages we are hearing? Use these same messages to help you communicate with your audience. What? I am referring to the feeling that summer is a bitter-sweet escape we all experience in our lives. We associate this feeling with being alive, if only for a short period of time. Therefore, craft a message that makes your customers feel alive.
Step 2: Position your product, company or what you need us to buy as being the solution to our longing for being alive. Be our summer. How can you reach me on this level? Think about what you offer and you will find the answer to this question. However, you must be authentic and truly have something of substance for me.
Step 3: Use the very images of summer you pictured in your mind earlier or that you picture when you hear songs like, "Boys of Summer," by Bryan Adams. Use these pictures to craft your visual tools that compliment your message. Once you have mastered these three easy steps, you will be able to bring customers to you.
We have used each of the steps listed above for various clients with awesome outcomes. The key is to implement this strategy for a short period of time so that you can accurately measure the impact of the campaign. We normally run this campaign for no more than two months.
Blessings,
Chris Teague
V.P. Marketing
WIN Firm
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