You DON'T Need It!

Good morning! This is Chris Teague from the WIN Firm welcoming you to another post by our group to help you understand what goes on inside of a marketing firm's operations. Basically, you are seeing into our brains without having to use any high-tech devices. Let's get going with today's post!

Listening to the radio the other day, I heard a typical advertisement for a department store. The message I heard was: "We have what you need, so come see us while supplies last!" After hearing this ad, I immediately thought: "Really!" You mean this store knows what I need. I am very impressed, because I haven't determined everything I need just yet. Thank goodness this store is here, or I would really be lost. Like my sarcasm? Sorry, but we at the WIN Firm would not ever tell someone what they need in any sort of advertisement because we don't know what YOU need. If anything, we have a better understanding of what you don't need than what you do need. What we do know is how to communicate with you though, and make an authentic connection. I bet that connection is why our campaigns produce measurable, impacting results for our clients.

Would you like to connect with your audience only having 5 seconds to really do so even though you have crafted a 30 second script? Follow these steps we used for a client in health care. The steps below are simple, but effective and really help us get our message to listeners in 5 seconds or less so that we can reach their conscious while planting a seed in their subconscious. Brainwashing? No, we don't do that. The WIN Firm just understands that our brain needs to hear our message and that the message needs to stick.

Step 1: We developed a script that could be read in several sections and the message still remained the same. Knowing that most people retain what they hear at first based on an initial five seconds (our scientific guess), we make sure that all scripts have the message you want your audience to hear. What did we write?

Step 2: The basic script was written with a call to action to seek more information. Being as ambiguous as possible, yet perking your curiosity to discover more than we provided you, helped our client connect with you on an authentic level. How? See step 3.

Step 3: Health care is one of those fields that scares the average patient. We are already inundated with messages telling us what is and what isn't healthy from the media, so WIN used this information to reach you. Our script implanted the importance of choice, and that choice comes from being informed. What happened?

Step 4: We were able to do exactly what our client wanted, have patients call them for more information. By providing you with power of information, but leaving out the information you still sought, we made you curious. Top that curiosity off with the choice of learning more, we informed you where to discover more about the client. How was this authentic?

Step 5: We simply took out assuming we had the answers for you, and let you discover them for yourself. Empowering you with a little information and providing you with a place to seek more, we created an authentic opportunity for our client to build a relationship with you. This relationship is important because it helps alleviate your fears and allows you to connect with our client. Our client received more calls in one month than they did over the course of half of a year. It works!

Blessings,
Chris Teague
V.P. Marketing
WIN Firm