People are Buying!

Good day everyone! I wanted to post an entry before those of us in the U.S. take time to celebrate our Independence Day. Today's post is a follow up to our theme of "sharing". However, you will discover from this post and moving forward, a series of posts that lead you through the workings of our firm and shed some light as to why we are small, work with BIG clients and are capable of producing your desired results. We are the WIN Firm, and our name is the beginning, middle and end of all we do. As you read this blog and follow our series, you will see that we value our clients and want to help them engage people on various levels with the sole intent of producing a winning formula. Therefore, you will discover in your reading that we share our work with YOU because it is how we ensure our clients become successful.

The best phrase(s) we love (and imagine you do as well) to hear at WIN is/are: "People are buying. We are really seeing an increase in customer satisfaction!" Wow! Doesn't that just make you feel good inside! We have won numerous design, concept and creative awards for our efforts, but none of those even come close to the feeling we have when our clients see the fruits of our labor. Imagine knowing that every client you work with has something great to say about you! Would you even need to show case studies to get new work? What if you could simply have work waiting for you instead of having to chase it all the time? If you think like me, having working waiting for you is a great relief! Thankfully, we at the WIN Firm have been able to shift our focus to being a firm dedicated to TRULY communicating your brand and you will see how we have been blessed with amazing clients in this series of posts! So, if you have been following along and wanted to know where we came from and what we do exactly, you will see it all in this series and be empowered with information to deliver the same results we do!

Think of a time when you bought something and it gave you goose bumps. You knew that your purchase was everything that you wanted. Can you remember a time when that happened? For most of us, this memory is most likely pushed down below all the memories we have of the junk we bought that ended up being thrown away or replaced. Can you think of what it was like being a child and buying that first pair of shoes you really wanted? Did you run faster, jump higher and feel proud of yourself for choosing such an awesome pair of shoes! I remember my first pair of L.A. Gear Pumps. I wanted the Reebok pumps, but my parents couldn't afford those, so L.A. Gear was next in line. It didn't matter to me that I wasn't wearing Reebok, because in my mind I had the same thing. I wore those shoes everyday with the biggest smile on my face and never even cared about Reebok! I bet all of you have similar stories like mine and can take a moment to remember the joy I experienced. What if you were able to find that same joy again? We help our clients find joy and instill that same happiness in their products and customers, which is why our clients have wonderful things to say about our work and continue to help us grow. As you follow this series of posts, you will share in the joy our clients experience and discover ways of implementing the things that make you happy into your work. We are the WIN Firm, and we want to see you win!

Blessings,
Chris Teague
V.P. Marketing
WIN Firm

Playing on the Senses

Do you remember your grade-school teachers stressing the importance of science? If you are anything like me, then you listened but never really seemed interested to what anyone of authority was really saying during your adolescence. Perhaps, I should have listened a little more intently to the lesson on "Using Our Senses." As every marketer knows, playing on our senses is a key element in delivering messages to audiences.

My question is, "How do you know what senses to use?" I will focus on just three: Hearing, Touching and Seeing.

Hearing:
Should you always play "Eye of the Tiger" when you want people to be motivated? It seems like every high-school basketball team has this song integrated into their warm-up tracks and apparently we all seem to remember the underdog story of Rocky Balboa whenever the song is played. So, does HEARING "Eye of the Tiger" create a passion to be great despite the odds? Could this song be used to motivate us here in the U.S. to rise above these challenging economic times and achieve greatness? Maybe some company will come out with an "Eye of the Tiger" campaign and get us all pumped up to buy something again. We will have to wait and see.

Touching:
What about touch? My wife loves to buy clothing that is soft. If you have soft clothing at decent prices, my wife is the consumer for you. I'm not kidding. Everything we recently bought for our 5-month old was chosen on softness, not BRAND! So, I wander if other people ignore brands and buy things based on how they feel. Would someone buy a fully loaded Hyundai if it felt more comfortable than a Lexus?

Seeing:
"Seeing is believing." How do colors make us think in terms of making decisions? Our CMO, Catherine Poole, is an expert color consultant who speaks on behalf of paint brands like Freshaire Products. Catherine has implemented complete branding campaigns based on color, not words. Yes, that's right. Eliminate the little logo with your company's name on it, and focus everything on the emotions of color. Sound crazy? It doesn't seem so crazy when you see rip-off t-shirts using Budweiser's crown to promote their company. These rip-off companies know that you will think of Budweiser being "King" and hopefully associate them as being superior as well.

I have left out taste and smell, but will talk about these other two senses during my next blog. Be blessed in all you do and remember, "You've got the, eye of the tiger, the thrill of the fight..."

Chris Teague, The WIN Firm
www.thewinfirm.com