WIN Firm's Dream Campaign

Good day everyone!

On behalf of The WIN Firm, I would like to thank each of you for following our blog! We have been absent for a few weeks due to client needs, but now have an update of our work to share. Are you ready for another post from me, Chris Teague? If not, take a moment to prepare yourself for an exciting adventure in the world of WIN marketing and as we say in simple terms: "Get READY!"

This blog post will be followed by a series of posts updating our campaign, The Dream Ticket. Demonstrating our charitable intentions and following our mission to help those around us, we at The WIN Firm have partnered with a local organization to help raise funds for them via a raffle. What is so special about this raffle? The special part is that the organization we have selected to help is NOT paying us a dime! That's right, we are not billing the organization at all. In fact, we are donating a bit of our own money to their efforts as well as the money we are helping them to raise through the Dream Campaign.

Once I have permission to list the charitable organization we are helping, I will list their name. However, each step of this campaign is going to revealed in our blog. Thus, today's post is our first update of The WIN Firm's Dream Ticket. Okay, ready for the breakdown?

We have created the concept of a Dream Ticket based on the lottery's proven model of selling a dream. We are reaching a certain audience for promotion as this ticket is loaded with value items that appeal to a certain audience. In fact, there are two key audiences for this campaign. Want to know what two audiences we are working to reach? Come BACK next week! Some of the ticket items include condo units, a trip to Vegas (fully paid for), season tickets to a chosen event along with a BIG TV. There will be more items as we progress, but for now, we have created enough value for our chosen audience to buy the Dream Ticket.

Thank you for reading today's post. Check back here next week around 3 P.M. EST for an update on The Dream Ticket brought to you by your community-driven marketing firm, The WIN Firm. We work so you WIN!

Blessings,
Chris Teague
V.P. The WIN Firm, Inc.
www.thewinfirm.com
info@thewinfirm.com

Where's the Content?

Good day! Welcome to another post by me, Chris Teague. On behalf of everyone here at The WIN Firm, I would like to thank you for taking a few moments out of your day to read our blog. Keep up with our posts and send us any information you would like us to cover: We’ll be provide you with information!

Do you remember any catchy songs or jingles from old ads? “Give me a Break; give me a break…” Does that song ring a bell? If you have been living since the early eighties is should. The jingle is from Kit Kat. I was in a wonderful conversation with a friend today, and he stated that advertising today absolutely blows! I asked why, and he replied: “It’s an insult to my intelligence. Too much art; not enough content.” Wow! After thinking about his comment, I completely agree. However, I want to share an example of a content driven strategy to compliment your art.

First, write an argumentative essay with five paragraphs stating your reasons someone should buy or use the product or service you are currently marketing. Make sure your essay is filled with a thesis statement and stresses key points in every paragraph. Of course, you need a nice introduction to grab the reader’s attention, so make sure you introduce what you are offering in such a manner that the reader understands you and wants to learn more.

Second, read the essay out loud and listen to your key points. Are they backed up with facts and supporting examples? Once you have completed this task, then hand your essay to a colleague. Have him or her read the second and final paragraph only then provide you with a summary of your argument. Did your colleague present a solid case of understanding your argument? If so, then you are good to go! If not, you need to work on your writing skills, but for now, you can move forward.

Last, take your key points from each of your paragraphs and write them down. Make a list of all supporting information as well and write that down. Now, find your three strongest points and their supportive examples and circle them. Are you ready for the design portion? Use a simple, clean design to compliment your points. Each component of your design should clearly relate to your three key points. Once you have done this, you have created an intelligent advertisement that is based on what people want: CONTENT.

Have a wonderful day!

Blessings,
Chris Teague
The WIN Firm, Inc.

All WOUND Up!

Wow! It has been a crazy end of the year and start of a new year! Welcome to this new year of posts by The WIN Firm. This is Chris Teague, and I am the V.P. of our wonderful marketing/advertising firm. Today's post is a brief explanation of what we have been able to do during this challenging economy: Create new strategies and have fun doing it!!

Monday, I was having lunch and someone asked me "What I did for a living?" I simply replied, "I have fun!" Don't misunderstand me. Not all work is fun, but overall, working with The WIN Firm is fun. I am unable to speak for other marketers today, but all of the worry wrapped up in today's economic climate has only made us happier than we were at WIN.

Why would I be happy when clients are cutting budgets and leaving us with less billable work than we have ever experienced? Simple: I LOVE the challenge of seeing whether we are good enough to compete. The author, John Eldridge, explains in various books how men always seek approval from their father and want to be tested. Though Mr. Eldridge is specifically writing to men, his point about proving worth relates to all of us! We all want to know that we are good at something and can overcome hurdles in our lives.

This year, we are unveiling some AWESOME strategies for increasing a company's brand, market presence and bottom line. Please stay tuned as we UNVEIL our "secret strategies" that we presently utilizing for our clients. Our clients love the work we are doing and YOU will too!

The WIN Firm's posting schedule will be on a regular basis. We will post updates once a week for everyone. Posts will occur every Thursday, so check back with us next Thursday at 3pm EST. Please take our strategies and ideas. Use them to help you market your company. We are here to share what we do: Have Fun!

Be blessed in all YOU do!
Chris Teague

Chris Teague
V.P. The WIN Firm
chris@thewinfirm.com

Dew Power: Can YOU Handle IT!

DEWPower: Can YOU handle it? on 12seconds.tv

Check out our video and enjoy 12 seconds of difficult writing and production! The next step would be to also vote for us on the 12 second tv site so we can win the Dew account!!

Blessings,
The WIN Firm, Inc. and StarScape Media

Be QUIET!

Hello everyone! It's Chris Teague of the WIN Firm bringing you marketing information from our guerrilla channel known as a blog.

Did the title of this post catch your attention? If not, I will try harder next time. Okay, the point of the title is a mere reflection of marketing. Perhaps we as marketers are too LOUD, and say too much. What about BEING QUIET and listening to YOU instead of yelling at you!

I sat with a client yesterday afternoon and listened to the group tell me how great their new product was and how we were all going to have a WINNING time launching the product. I agreed! As the client continued sharing what ideas they had for reaching people, I realized something: "I'm listening and they are giving me great ideas!"

Instead of spending time consulting the client, providing the WIN Firm's expert advice on marketing and advertising, I kept my mouth closed and listened. WOW! I heard so many ideas come out of that meeting, it felt just like a WIN brainstorming session. And this was a client meeting where I was supposed to do the talking.

Let's say, I walked away knowing exactly where the client was coming from and how to produce the results the client truly desired. I learned the immediate marketing needs and then the most important, the long-term goals. All of this happened by just sitting and BEING QUIET.

Everyone, please BE QUIET. Listen to someone and you will discover what they really NEED. This simple act is what our team at The WIN Firm stresses as the greatest asset we provide to our clients. We not only listen to consumers; we listen to our clients!

Have a GREAT Day Being QUIET!

Blessings,
Chris Teague

Chris Teague
The WIN Firm, Inc.
www.thewinfirm.com
Winning Strategies for Today's Market

Meeting the NEED

YOU are driven to surpass status-quo expectations. We too possess the drive to produce RESULTS that our clients NEED.

Welcome everyone! This is Chris Teague, and I am going to share a WINNING idea we at The WIN Firm use to generate RESULTS. Last week’s blog was an example of the impact we provide to clients, and as you can see, we truly strive to leave a positive footprint as we walk through this life. So, today’s post is another example of good ideas that will help you produce effective marketing communications.



Have you been in a situation where your current marketing efforts were working, but your boss was not seeing the same thing you do? This lack of recognition can often bring you down, hindering your creativity. Stand UP! Let me show you how to keep the good marketing going while pleasing your boss.

Step 1: Hire The WIN Firm. Okay, seriously. First, review your company’s overall growth plans for the year. Is your marketing playing a positive role in this growth? If so, then determine what exactly your boss needs. Is it more results? What are these results? Well, what are you waiting for? Go ask the boss what is needed! This step is important because you are not only marketing to external audiences; you also need to reach internal audiences: your boss.

Step 2: Remember that you are doing a good job and that your marketing is working. Be positive! Now that you know what your boss needs, it is time to produce some winning results (Call me now! :) Instead of putting more money into your current campaign, segment your campaign. Much like you do to reach various audiences, segmented your campaign will enable you to demonstrate the results your boss needs. Take the information your boss provided you and create a side campaign that compliments your current campaign. This segmented campaign should be directly targeted to an audience that can quickly show your boss desired outcomes.

Step 3: Track this campaign and measure it as best as possible. Create a separate landing page for the campaign. The landing page unique visitor count will be a good measure to show the boss results. Enhance your imagery in various advertisements and create new messages. These images and messages need to be distinctly different from what you are presently doing, yet ensure your brand is kept in tact. Once you begin receiving responses to this campaign, you can march right into the boss’s office and say: “RESULTS delivered!”

Be blessed in all you do,

Chris Teague
The WIN Firm, Inc.
chris@thewinfirm.com
www.thewinfirm.com

Creating an IMPACT

Good day! I apologize for not writing anything last week, but our clients at The WIN Firm come first. Are you ready?

The sun is shining brightly outside, the weather is definitely cool and The WIN Firm is full of IMPACT this fall! As you have discovered through reading previous posts, everyone at The WIN Firm enjoys what we do! So, today I am going to share one way we as a marketing firm help better the places we live: Northeast Tennessee and Chicago, IL.

Feeding America is a national Food Banking organization dedicated to combating hunger in our country located in Chicago. We at The WIN Firm are heavily involved with Feeding America's efforts through concept development, design and grant writing, especially on the local Northeast Tennessee level. As the grant writer for Second Harvest Food Bank of Northeast Tennessee, I use every bit of my marketing expertise to engage the grant reviewing audience through carefully crafted proposals. Today, I am happy to reveal the efforts of this work!

As you can see, our work at The WIN Firm is all about creating an impact. Many marketing groups and agencies all have successful case studies, but we at The WIN Firm are proud to showcase how our work leaves a lasting IMPACT.

I realize that today's post is kind of an affirmation of what we can do at The WIN Firm, but I wanted to showcase our work for you to see a "Real-Time" Case Study. We are proud to help our neighbors and know that the marketing we do is helping.

Blessings,
Chris Teague
V.P./C0-Founder
The WIN Firm, Inc.
www.thewinfirm.com
Email: chris@thewinfirm.com