Let me start off by thanking our local business community, especially the World Trade Center and Regional Alliance of northeast Tennessee. For those of you new to our firm, our main office of operation is in Johnson City, TN, but we have production offices in Philadelphia, San Diego, Atlanta, Nashville and Chattanooga. Our strategy team actually transplanted here in northeast Tennessee from all over the country and world and are proud to live here! Okay, enough said about where we live; you came to see what we have been up to since Wednesday.
Phase I continued:
We have received a lot of feedback for boxing/package designs for the shoes and will be exploring some of those in more detail than we have presently. We would like to thank Andrew Darlington from Heritage Insurance Group, Javier Soriano (independent) and J.R. Augustene (independent) for their input.
We currently are working on developing the Keep Brazil Beautiful Campaign that consists of creating a way for consumers of our shoes to actually see where their money is going. People no longer trust a company being "green" merely because the company says they are. Therefore, we are developing a relationship with folks in Brazil to create a fund that supports the Rain Forest.
To show you where your money is going, we are going to have funds sent every month from the shoe sales directly to the Keep Brazil Beautiful fund. As stated before, we are donating $15 from every sale to preserve the Rain Forest, but we want you to know where the money is going. We are developing a page on our site that posts all the names of people who purchased the shoes during a month and updates them on the campaign's growth.
We will tally up all of the funds at the month's end and send the money over to Brazil. Each person who bought the shoes will receive a certificate of purchase and donation to the fund. We will authenticate the purchase even further by a check donation covered by U.S. and Brazilian media, so you will see your money going where we say it is going.
This is all I have for you today due to my time constraints. Please check us out on Wednesday for more updates. As always, please comment if you have any suggestions.
Happy Easter and Bless You!
Chris Teague
V.P. Marketing
WIN Firm
I love the idea of proving that the company is green. I think you're right. Consumers are becoming skeptical of the term "green." I think they're beginning to see it as little more than a buzz word that's intended to sell more product.
ReplyDeleteI agree with J.R. The target audience for this product is very passionate about the environment and if you can actually demonstrate that the money is going there rather than just simply saying it I beleive that can be very powerful. I am looking forward to seeing the package design samples.
ReplyDeletePerhaps there could be some sort of fund tally on the website, similar to how the United Way displays their fundraising throughout cities and towns. This could demonstrate the serious intent in this movement, and this stateside product launch could possibly start just that, a movement. I love how adventurous the firm is in the projects it takes on, and has done in the past.
ReplyDelete