Good day to everyone following us at WIN! If you are a first time reader of our blog, you will find that we are sharing all of our marketing strategies on various projects throughout the year. For all of you who have posted comments and given us insight into our current Brazil project, I would like to say, "Thank YOU!" Remember, anyone is welcome to share some advice you may have or comment (respectfully) about our project. Okay, it is off to the updates!
Phase I continued: Rewarding the consumer
I posted two questions today on one of my LinkedIn Groups and will pose those two questions to you as well, but want to briefly explain what we seek to accomplish by asking these questions. We are trying to evaluate the best methods of rewarding our consumers for purchasing the shoes we are marketing. For now, $15 of your purchase goes to our Keep Brazil Beautiful fund, which is part of our marketing campaign: Keep Brazil Beautiful. Therefore, we are focused on making sure that consumers are fully confident in the shoe's brand and its efforts to support the Rain Forest.
By understanding the most effective ways of demonstrating where actual dollars (the $15 donated) are going, we can build trust among consumers. Too many companies have fallen into the "Green" trend only to fall flat on their face by not practicing what they market. We are not a firm that believes in these tactics; therefore, we are studying the easiest way to demonstrate and build a brand of trust among our customers.
Here are the two questions we would like to have answered, so please comment:
1. What can the company do to provide you with proof of your donation after purchase?
2. What recognition would you like to receive for your purchase and donation?
That's it for me today everyone! Please answer these questions and throw in a few comments of your own. Again, we are open and WELCOME you to follow our marketing journies. Have a great day!
Blessings,
Chris
Chris Teague
V.P. Marketing- WIN Firm
With all creative processes you have to trust, no matter how bizarre, goofy or simple the input a good idea will come out the other end.
ReplyDeleteWhat can the company do to provide a donation proof? I would be looking for Rain Forest updates from a trusted source and on a regular basis.
What recognition would I like to receive? I want the recognition to be from actually wearing the shoes, therefore everyone around me would need to know the brand and what happened when I made the purchase. The market's knowledge will fuel my recognition.