I hope everyone following the WIN Firm is having a fantastic day and I wish you well this weekend! Today's brief topic covers the importance of doing your homework. Our teachers had right all along: we will always have homework! Well, that is true for my colleagues and me at WIN. Are you ready to learn what took us several years to learn in about five minutes?
What we have researched, studied, reviewed, analyzed...or whatever we were doing, has enabled us to develop a strong strategy to delivering our shoe concept. Keep Brazil Beautiful is not a campaign that we sat around singing camp-fire songs one evening and came up with. The social cause of our marketing concept arose many years ago when our executive team began serving on various non-profit boards, because we wanted to make a difference. Guess what we learned over the past 10 years or so serving on these non-profit boards: You want to make a difference too!
I will not bother you with statistics today, though I am sure some of you are interested in data sets. Rather, I will summarize what we have all learned over the span of 10 years: People care about giving, and those who have, do give. Corporations who give see the biggest return for their efforts too! Don't believe me? Have you been to Wal-Mart lately? Did you see all of those shoppers? More important, I hope you noticed how the employees and have taken notice to the non-layoff of employees while other "Big Fish" are downsizing to no end. Wal-Mart gives more than any other corporation and they seek to truly make a positive impact on their communities.
Our shoes are designed on giving back. We know that you care and that you are still buying shoes even if you won't buy that designer outfit. Therefore, our concept is backed by over a decade of actual and direct research, observation and participation. Thanks for reading and please help us Keep Brazil Beautiful.
Blessings,
Chris Teague
V.P. Marketing-WIN Firm
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