The Movement

Welcome to today! Welcome to the movement! We at the WIN Firm enjoy seeing the care, compassion and creativity people today are displaying all over the world. I hope those of you who are following our work find what we do to be inspiring. Yes, we said INSPIRING! Our goals are to share marketing concepts that help us all be more active in caring for this world we live in and its inhabitants. Okay, I will stop with the humanitarian rant for now, because you came to read about our progress on the concept we have developed: Keep Brazil Beautiful.

First, let me applaud the efforts of my colleagues and all of you who have contributed to our development of this exciting marketing concept we call Keep Brazil Beautiful. Now, I would like to dive right into what we have been doing the past few days since I last posted our work.

We have recently changed a bit of direction in our development and feel that the designing of boxes and possibly changing the design of the shoes is going to be put on hold due to the research we have gathered up to this point. Want to know what we have learned and are learning? We have discovered that people all over the place are wearing cool, hip and comfortable shoes. So, we want to know why people prefer the shoes they are wearing without the usual response of price or style. Rather, we are developing research to understand that subconscious reason why you wear the shoes you wear. Therefore, we have arranged plenty of field observations to be conducted and will report those to you.

One activity we have been doing is meeting with other marketing professionals and designers and sharing our concept with them. We have received valuable insight and feedback to our concept and are constantly learning more everyday. One marketing group shared that their clients are moving to communicating more eco-friendly products to consumers. In fact, a recent study done by Home Depot revealed sales increases by products that communicated their friendliness to the environment despite the lower priced competitive product. Home Depot is just one example of many, but it has proved our social cause marketing concept is right on track.

We embrace this social consciousness people are demonstrating and have designed our campaign to let them display their caring through the use of a practical item, shoes. Imagine walking into a board meeting seeing the CEO of Exxon Moblie wearing these "friendly" shoes you have been hearing about. Would that change your perception of this massive oil company? Just think, these shoes are part of a movement and you can be part of that movement: The movement of caring.

I know this blog has been pretty short, but I wanted to post an update for our faithful followers and anyone interested in seeing what marketing looks like behind the scenes.

Blessings,
Chris Teague
V.P. Marketing
WIN Firm