Working because we Care!

Good day everyone! I hope all is well in your world today and thank you for keeping up with us at the WIN Firm. Our CMO, Catherine Poole, is going to begin posting a motivational blog for everyone on our blogspot called, The Thursday Kick! I am very thankful to have such a dedicated team of marketing gurus to work with and our cohesiveness produces wonderful results for our partners/clients.

Are you ready to discover how things are progressing with the concept: Keep Brazil Beautiful?

First, before we begin, I want to thank Dan Oda for a wonderful conversation about more giving opportunities related to this campaign. Dan, "OBRIGADAO, VIU!" The beauty of not being secretive and allowing others to view what we are working on has proven to be a great business model for WIN. This Wikinomics approach to working with doors open makes us much better marketers for our clients. In fact, I have received a suggestion to make a profile change and another regarding a spelling mistake on Exxon Mobile; both were great suggestions. See, this feedback is exactly what we need to be sharp!

Now, to the project! We mentioned in last week's blog that design and style were removed from our list of deliverables for time being due to further research needed on shoe-wearing consumers. Therefore, we began researching consumer behavior in terms of shoes being worn today and also spent the past week mapping out our course of giving models so that people truly know their investment is helping. We want everyone to not only buy our client's fabulous shoes because they are cool, trendy and comfortable; rather, we desire a stronger, more emotional connection to you, the consumer, than the simple thrill of owning some new shoes.

We have taken our giving concept to a new level, and Dan gave us some wonderful insight into being proactive in helping Brazil versus our original reactive approach. We decided that being proactive is what many non-profit organizations lack today in the U.S. It seems every grant I write for Second Harvest Food Bank is based on a reaction to an identified problem: hunger. What are we doing to prevent hunger? This question led me to think harder about our Keep Brazil Beautiful concept. What can we do to truly bless the country that gives us so much rubber for the shoes we wear? What about being even more environmentally aware while promoting education as well?

Yes, we are going deeper into our concept. Why? We work because we care for our clients, and we develop marketing concepts for clients who care for you, me and the environment. Thus, there is a new development of giving. Dan posed a great idea of tree planting that involves partnering with Google, using its mapping software along with cross-promotion efforts to implement an "Adopt a Tree for Brazil's Children" campaign. You would continue buying these wonderful shoes, knowing that your money is going back to replenish the Rain Forest, but you will also be able to provide ongoing support that truly Keeps Brazil Beautiful.

By adopting a tree, your investment will go to the future of Brazil. We will start a tree forest on a University's property that is close to the Rain Forest. We are now working on the logistics of making this idea a reality and furthering our campaign, so more information is to come around this new development. Imagine, you will help the environment through specific tree placement and planting as well as help provide work opportunities and education to University students. Imagine a campaign like this in the U.S. Wow! Working because we care is not only going to sell a whole lot of shoes for our client, but we are also proactively taking care of people and the environment. Maybe we should be a non-profit marketing firm! I hope you have enjoyed today's post! Please comment.

Blessings,
Chris Teague
V.P. Marketing
WIN Firm