It's Friday! Today is great for us at the WIN Firm because we have the opportunity to share another marketing tool we have been using to much success. Today's post is going to be short, but ENGAGING!
Have you been in restrooms where there are advertisements posted on TV's or above bathroom stalls? Did you pay attention to these advertisements? For me personally, I was just in a restroom today and can't even remember the ads I saw! However, this doesn't mean that others forget them. I am not quite sure either what the advertising company pitches when it comes to ROI and traffic. I think it may go something like: "There are 500 people eating at this fine establishment every weekend, which means you have the opportunity to reach 500 people as they take a..." I'm sorry, but this pitch wouldn't fly for our clients.
Marketers and advertisers especially, do there best job to reach us. With the realization that YouTube is more powerful than TV, more and more marketers are utilizing their media budgets online and seeking to find consumers wherever we go, including the bathroom. To break free from the madness, I have developed various tools to get in YOUR face that I would like to share. I call these tools: When TV Blows, Try This!
Instead of posting advertisements for a company in bathrooms, we put stickers with taglines right on the urinals in men's stalls for a boating company. Guess what! It worked too! You see, men like boating and the whole water thing goes well when you're in the restroom. One thing we did was make sure that you saw the tagline and created a call to action that simply read: "We dare you to tell someone that I was caught thinking about boating in the bathroom TM." This call to action prompted men to be bold and worked well when the company promoted its tagline asking: "Where do you think about boating TM?" We went beyond your tv and caught you in the bathroom with a simple, yet effective strategy.
I hope that this "SECRET" strategy helps you think of being more creative than the TV permits you to be. Remember, people are watching less TV these days despite the Nielsen Ratings. Please, please, please! Don't trust the box!! I hope you have enjoyed WIN's session on: When TV Blows, Try THIS!
Blessings,
Chris Teague
V.P. Marketing
WIN Firm
Chris, I think you are a genius! What an idea! I don't know about other guys thoughts while they are taking a wizz, but if i can find a target, I'll aim at it and if I can make it float, that's even better
ReplyDeleteSteve,
ReplyDeleteThank you for commenting and for the compliment! I can't take credit for being a genius, but do like to see beyond the norm of things. Be blessed in all you do!
Blessings,
Chris Teague
V.P. Marketing
WIN Firm