It's a beautiful day here in Tennessee and our Chicago office reports the same! I hope all is well with everyone following us at the WIN Firm! Today, we are going to get back on the topic of Keep Brazil Beautiful: our shoe marketing concept that communicates sustainability.
Previous posts on Keep Brazil Beautiful began with figuring design layouts, working with other groups in Brazil and developing a strong concept to communicate to the masses. Yesterday, I posted a topic on simple marketing, mentioning my trip to Chattanooga over the weekend. This trip was fun and very informative. In fact, I was able to shop a potential competitor and compare our concept with their concept to receive some qualitative feedback. The results were awesome for Keep Brazil Beautiful!
Realizing that we had first touched a good side of people with our initial concept of donating a portion of our shoe sales back to the Rain Forest, we have sought to strengthen this concept and have received great feedback along with some attention from other shoe companies in Brazil and here in the U.S. Therefore, our concept is fully dedicated to promoting a truly "Green" and "Sustainable" cause through reactive and proactive sustainability measures. This approach will enable our client to far surpass any competition that exists today.
We have mentioned that our marketing is for all to see. However, out of respect and per client request, we will not reveal the total sustainability concept to you in our blog, but don't worry: you'll see it all over the place soon enough! Just know that we do a lot of field research and through our research we have discovered key reasons why we as consumers buy shoes and how certain companies like, Tom's Shoes, successfully sell their shoes based on cause-oriented marketing concepts. Therefore, we have modified our concept to encompass complete, and whole sustainability. Did you know that when you buy our client's shoes you will be supporting economic development and growth? YOU WILL! Way to go! Way to support progress!
Your support will be shared by all those who wear our client's shoes and each of you wearing them will know that you have truly made a difference in the lives of those in-need. Our concept is not only reactive, meaning we don't merely wish to contribute to an existing problem. Rather, we wish to provide opportunities for growth through funding of prevention methods to problems/challenges. This is something our client's competitors are no where near doing and if they were to read this blog, they still would be far behind what we have developed.
Our marketing of these shoes will enable people to develop tools for future growth. We aren't simply going to help those in-need, we are going to EMPOWER them. Actually, YOU are going to be the KEY DRIVER to this empowerment. Just think! Your purchase of a wonderful shoe will not only make you feel good and look good, it will truly provide growth opportunities for our intended beneficiaries. Thanks to our good friend, Dan Oda, we have been able to see a much larger picture of the power we have to market this concept for our client. Therefore, we are proud to use our expertise and skills in marketing to promote PROGRESS! In fact, YOU are the answer! Congratulations for caring!! By the way, I hope you enjoy the shoes!
Blessings,
Chris Teague
V.P. Marketing
WIN Firm
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