Being responsible for implementing new strategy for growth at the WIN Firm, I am always thinking of how to compete and grow in today's market place. However, after reading and recently, re-reading Punk Marketing, I realized that there are people out there who care just as much about you as I do, and these people are fed up with the disconnection that exists among marketers and you. I also wanted to publicly let a couple of authors know that I appreciate them for bringing Punk into marketing, because the key to Punk Rock was that it came from the underground and was led by one of the most creative and artistic generations of music listeners who were tired of complacency.
Who are these authors I respect and thank for calling out the complacent, detached marketers of today? Mr. Richard Laermer and Mark Simmons have earned my colleagues and my praises for their work today.
I wrote this post because I did not want the two men who helped get me back on track to think I thought ill of them based on an earlier statement I made on today's first post. If you guys read this post, please know that I think you could add much more about Punk Rock and the entire counterculture that truly changed the face of music through some of the most creative marketing ever to exist in the music industry. What's great about the Punk movement is that this marketing did not come from any multi-million dollar brand budget. Instead, this marketing came from a connection found amongst people fed up with complacency. Punk Marketing reminded me of this passion I have to go against the grain.
Thank YOU, Richard and Mark!
Blessings,
Chris Teague
V.P. Marketing
WIN Firm
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