Are YOU Awake?

"If I had a lighter in hand, and some oily rags...is that what it'd take to wake you from your sleep?" - Anti-Flag

Did I capture your attention for a moment? Good day to all following us at The WIN Firm. As a marketing firm that creates ideas for YOU, we strive to always engage our client's audience. Don't we all? Today's post is a little bit of history about where we come up with the messages that captivate and leave a lasting impact on audiences we are paid to reach, and the ones we reach just for fun.

It is 1980, Operation Ivy has released another record on the West Coast, the scene of PUNK is emerging to take hold of music for a brief moment. Being credited with the look that is PUNK, Malcolm McLaren displays his expertise of marketing by creating a band based on the brand of PUNK. That band? The notorious Sex Pistols. What is the brand of PUNK? Attitude. Director, Don Letts, does a superb job telling the story of PUNK in his film, Punk:Attitude. From this scene came the beginning of a marketing firm that had no idea it was going to be a marketing firm. Yes, The WIN Firm has deep roots in the PUNK scene.

Move ahead in time to 2007. A young, outspoken marketer figures that playing in his current band is not reaching as many people as he would like. He decides to show Marketed America he can play with the big boys and begins seeking PUNK minded marketers to help him reshape the scene we call: "Marketing." Blessed with spiritual guidance and faith in Christ (very PUNK for the PUNK Scene), this young man discovers there are people just like him with the same ideas: Marketing has gone numb because it is being done by boring individuals that spend too much time on the computer and not enough time living amongst the people.

That young man? Yes, it is me. However, looking at me, you would not see me as the stereotypical PUNK Rocker at all. Having played in numerous PUNK bands in college and even through grad school, I always stressed the importance of making my voice heard over wearing labeled clothing. So, how does this background help The WIN Firm? Well, it helps us out a lot! Our CMO is branded and trademarked as the Queen of Color. How did she get that title? She knows color better than anyone else out there. Just ask our clients. In fact, she shows clients that color is attitude, emotion and everything we are as people. Therefore, our CMO helps clients find the essence of PUNK in their color choices: Attitude.

Our Chief Designer makes sure we stick to a balanced attack when crafting messages for our clients. The attack is to get your attention, then make you remember us. How is this achieved? Just like PUNK, we make sure you look at us. However, we refrain from merely offering you a pretty picture, cute commercial or anything those over-paid marketers do for you. We keep things simple, homemade if possible and follow our pictures with messages that reach you on the surface and below. We engage you emotionally. We bring you into a mood by understanding your Attitude, which enables our clients to fully integrate their brand into your thought processes.

Today, The WIN Firm is two years old, but has been blessed to work on projects for companies like Nike, American Express, FreshAire Paints and NASCAR. The best part, is our experience with these projects could only be accomplished by the individuals that make up The WIN Firm. Our Attitude helps us get fun projects, and helps our clients reach you more than their competitors. Therefore, we are a firm of Attitude. We are PUNK and enjoy every bit of our jobs.

Blessings,
Chris Teague

Chris Teague
V.P.
WIN Firm