Branding in Northeast Tennessee

Welcome back everyone! We at The WIN Firm have been busy the past three weeks traveling from meeting to meeting, and have so much to tell. Today's post is a brief overview of something we have been working on for quite some time. Being a marketing firm that creates concepts for clients, we decided it was time for us to swallow that promotional/branding pill. Therefore, we are going to let you know a little bit about our intentions of branding The WIN Firm in Northeast Tennessee.

Have you ever hopped online and began searching for marketing companies to help you with an upcoming campaign? How many local firms appeared in your search? Before you even start complaining about SEO and PPC campaigns, we are not even going that route, so please hang on. My point is, that many marketing firms refrain from branding themselves for one reason or another and you often are left wandering where the talent is in your town. We are one of those companies that has an incredible list of BIG clients to be unknown in our own town due to our lack of effective branding efforts. My friends, it's time for us to brand.

Today, I made it a point to tweet about The WIN Firm, drive people to www.thewinfirm.com, invite people to come learn about what we do and followed those efforts up on LinkedIn. Therefore, it is fitting that I tell you a little bit about The WIN Firm on today's post. Don't worry, you will still receive updates of our projects and "Hidden Secrets" to marketing. Yeah right, marketing is no secret, so don't let any of those so-called creative agencies tell you their tactics are kept hush, hush. So, what are we doing to brand The WIN Firm?

Step 1: Develop a comprehensive marketing plan for this fourth quarter. The plan is based on various ways to communicate our brand: A firm that creates ideas for YOU. Within this plan, we must analyze all local competition and see what efforts other agencies are making in the local market. After evaluation of the market, refrain from being competitive by creating a unique value proposition for our clients that no other group offers. In fact, we plan on collaborating with several agencies in Northeast Tennessee.

Step 2: Create various collateral that represents are brand: A firm that creates ideas for YOU. We have been redesigning our entire look at The WIN Firm and now have a cohesive look to all collateral we will be using to reach businesses and invite them to discover our passion for enhancing marketing initiatives. Want to see our portfolio? No problem, we will have it with us wherever we go.

Step 3: Develop relationships with local non-profits and schools. This step is vital to our growth as a firm. We seek to always utilize our God-given talents for marketing to help others, and being directly involved in our community is a must. We will use the power of press to communicate our brand: A firm that creates ideas for YOU. Everyone in Northeast Tennessee will discover that we are a marketing firm dedicated to leaving fruitful footprints, and part of our efforts will be to help others through resources, time and support.

Thank you for reading today's post. Stay tuned for Friday's post...It will be NICE!

Who is The WIN Firm? The WIN Firm is a marketing firm that creates ideas for YOU. Come get to know us. Email me: chris@thewinfirm.com, if you like and I will be glad to share our portfolio with you. Come to our site: www.thewinfirm.com, and see how it evolves over the next few weeks as we post new case studies.

Blessings,
Chris Teague
V.P.
WIN Firm