Welcome back everyone! We at The WIN Firm have been busy the past three weeks traveling from meeting to meeting, and have so much to tell. Today's post is a brief overview of something we have been working on for quite some time. Being a marketing firm that creates concepts for clients, we decided it was time for us to swallow that promotional/branding pill. Therefore, we are going to let you know a little bit about our intentions of branding The WIN Firm in Northeast Tennessee.
Have you ever hopped online and began searching for marketing companies to help you with an upcoming campaign? How many local firms appeared in your search? Before you even start complaining about SEO and PPC campaigns, we are not even going that route, so please hang on. My point is, that many marketing firms refrain from branding themselves for one reason or another and you often are left wandering where the talent is in your town. We are one of those companies that has an incredible list of BIG clients to be unknown in our own town due to our lack of effective branding efforts. My friends, it's time for us to brand.
Today, I made it a point to tweet about The WIN Firm, drive people to www.thewinfirm.com, invite people to come learn about what we do and followed those efforts up on LinkedIn. Therefore, it is fitting that I tell you a little bit about The WIN Firm on today's post. Don't worry, you will still receive updates of our projects and "Hidden Secrets" to marketing. Yeah right, marketing is no secret, so don't let any of those so-called creative agencies tell you their tactics are kept hush, hush. So, what are we doing to brand The WIN Firm?
Step 1: Develop a comprehensive marketing plan for this fourth quarter. The plan is based on various ways to communicate our brand: A firm that creates ideas for YOU. Within this plan, we must analyze all local competition and see what efforts other agencies are making in the local market. After evaluation of the market, refrain from being competitive by creating a unique value proposition for our clients that no other group offers. In fact, we plan on collaborating with several agencies in Northeast Tennessee.
Step 2: Create various collateral that represents are brand: A firm that creates ideas for YOU. We have been redesigning our entire look at The WIN Firm and now have a cohesive look to all collateral we will be using to reach businesses and invite them to discover our passion for enhancing marketing initiatives. Want to see our portfolio? No problem, we will have it with us wherever we go.
Step 3: Develop relationships with local non-profits and schools. This step is vital to our growth as a firm. We seek to always utilize our God-given talents for marketing to help others, and being directly involved in our community is a must. We will use the power of press to communicate our brand: A firm that creates ideas for YOU. Everyone in Northeast Tennessee will discover that we are a marketing firm dedicated to leaving fruitful footprints, and part of our efforts will be to help others through resources, time and support.
Thank you for reading today's post. Stay tuned for Friday's post...It will be NICE!
Who is The WIN Firm? The WIN Firm is a marketing firm that creates ideas for YOU. Come get to know us. Email me: chris@thewinfirm.com, if you like and I will be glad to share our portfolio with you. Come to our site: www.thewinfirm.com, and see how it evolves over the next few weeks as we post new case studies.
Blessings,
Chris Teague
V.P.
WIN Firm
Showing posts with label creative marketing. Show all posts
Showing posts with label creative marketing. Show all posts
Wednesday, October 7, 2009
Tuesday, September 15, 2009
Service is KEY to Customer Service
Good day everyone! Welcome to my post for the WIN Firm regarding marketing and our actual examples of strategies/tactics we use. I realize most of you following this blog have probably been inundated with media regarding Health Care Reform, and recently, Kanye West. Wow! We have seen a lot lately, and there still is plenty to come. I want to take time out for a moment and shed light on an important subject today, customer service.
Our firm is working on a promotion to help a local Food Bank, Second Harvest Food Bank of Northeast Tennessee, win a tractor trailer truck load of food from Kraft. Being a cause-oriented marketing firm, we are always excited to help the less fortunate, and love partnering with organizations that do their part, whether they be non-profit or for-profit. Where am I going with this story? I'll explain.
Today, a colleague of mine went to Verizon Wireless in Johnson City, TN to see about obtaining a few wireless air cards that Second Harvest would use for an upcoming event. Now, I realize that most event marketing decisions come from corporate, but small event decisions are often made on the local level, especially if they do not involve money. We first thought of Verizon because they are the Food Bank's cell phone company. However, despite Verizon's crafty commercials depicting a wonderful cell service, their customer service is absolutely terrible, at least locally anyways. My colleague reported back to me that in our attempt to use air cards from the local Verizon store in Johnson City, the store manager would not even speak to him; rather, had an employee tell him "corporate handles events." My colleague did not even have a chance to explain what exactly we were doing, but was hurried out the door. Wow! That is EXCELLENT service, right!
What does this experience tell me? It tells me that corporate structure must have problems as well for Verizon if the local manager had zero skills in customer service. Why? As person who oversees projects with colleagues working on them, I take full responsibility of how each project is handled because it is a direct reflection of how I lead. Yes, leadership is key, and customer service starts from the top and works its way down. I wander how much emphasis is placed on training customer service for Verizon Wireless.
How does this lack of service relate to marketing? It is the foundation of marketing. Marketing is about managing a perception by communicating effectively with people. When your customer service is awful, your company is perceived as being awful. In this case, our company will most likely not ever use Verizon for our business needs thanks to one lousy manager in our local store. What can be learned from all of this? Think about how you treat people, because your advertising budget will not change someone's perception of you following a bad experience.
Blessings,
Chris Teague
V.P. WIN Firm
Our firm is working on a promotion to help a local Food Bank, Second Harvest Food Bank of Northeast Tennessee, win a tractor trailer truck load of food from Kraft. Being a cause-oriented marketing firm, we are always excited to help the less fortunate, and love partnering with organizations that do their part, whether they be non-profit or for-profit. Where am I going with this story? I'll explain.
Today, a colleague of mine went to Verizon Wireless in Johnson City, TN to see about obtaining a few wireless air cards that Second Harvest would use for an upcoming event. Now, I realize that most event marketing decisions come from corporate, but small event decisions are often made on the local level, especially if they do not involve money. We first thought of Verizon because they are the Food Bank's cell phone company. However, despite Verizon's crafty commercials depicting a wonderful cell service, their customer service is absolutely terrible, at least locally anyways. My colleague reported back to me that in our attempt to use air cards from the local Verizon store in Johnson City, the store manager would not even speak to him; rather, had an employee tell him "corporate handles events." My colleague did not even have a chance to explain what exactly we were doing, but was hurried out the door. Wow! That is EXCELLENT service, right!
What does this experience tell me? It tells me that corporate structure must have problems as well for Verizon if the local manager had zero skills in customer service. Why? As person who oversees projects with colleagues working on them, I take full responsibility of how each project is handled because it is a direct reflection of how I lead. Yes, leadership is key, and customer service starts from the top and works its way down. I wander how much emphasis is placed on training customer service for Verizon Wireless.
How does this lack of service relate to marketing? It is the foundation of marketing. Marketing is about managing a perception by communicating effectively with people. When your customer service is awful, your company is perceived as being awful. In this case, our company will most likely not ever use Verizon for our business needs thanks to one lousy manager in our local store. What can be learned from all of this? Think about how you treat people, because your advertising budget will not change someone's perception of you following a bad experience.
Blessings,
Chris Teague
V.P. WIN Firm
Friday, May 29, 2009
Tools for Communication
Brasil...Que BELEZA! Bem vindo a gente! What did I just write? Well, I basically wrote that Brazil is Beautiful and welcome to our blog. On behalf of all those hard workers here at the WIN Firm, I say, "THANK YOU" for following the blog. I want to share with you some of the tools we have chosen to communicate our concept: Keep Brazil Beautiful.
Selecting the appropriate tools for communication is very important, and we like to use all the tools that work. Would you like to build a house with a hammer and nails alone? You might, but we at the WIN Firm don't take those chances. Therefore, we are not going to put all of our energies into only using the trendy new media of today to reach our audience. What? We are not going to start a FaceBook fan page and play on Twitter everyday? Nope, those things don't really make anyone money and our clients want to get paid. We are about producing results through careful processes and procedures.
The first tool we want to use is the good ole television. Yes, people do still like T.V. in the states and we will use a creative commercial communicating the concept of caring and be proactive. We will develop a commercial series that grabs you and puts you into a group you feel comfortable belonging to. Do you ever see beer commercials with one person drinking by themselves? Don't think so. We all want to be part of something, so you will get your chance with this campaign.
The next tool we are going to use will be events. We want you to experience the thrill of giving and receiving, so all of you will be invited to partake.
The third tool revealed today will be a customized web-site unlike any other charity based site. This site will allow you to personally see where your money is going and give you the opportunity to dictate how it is spent. You will be amazed!
That's it for today. Catch us next time...Same place...Keep BRAZIL BEAUTIFUL!
Blessings,
Chris Teague
V.P. Marketing
WIN Firm
Selecting the appropriate tools for communication is very important, and we like to use all the tools that work. Would you like to build a house with a hammer and nails alone? You might, but we at the WIN Firm don't take those chances. Therefore, we are not going to put all of our energies into only using the trendy new media of today to reach our audience. What? We are not going to start a FaceBook fan page and play on Twitter everyday? Nope, those things don't really make anyone money and our clients want to get paid. We are about producing results through careful processes and procedures.
The first tool we want to use is the good ole television. Yes, people do still like T.V. in the states and we will use a creative commercial communicating the concept of caring and be proactive. We will develop a commercial series that grabs you and puts you into a group you feel comfortable belonging to. Do you ever see beer commercials with one person drinking by themselves? Don't think so. We all want to be part of something, so you will get your chance with this campaign.
The next tool we are going to use will be events. We want you to experience the thrill of giving and receiving, so all of you will be invited to partake.
The third tool revealed today will be a customized web-site unlike any other charity based site. This site will allow you to personally see where your money is going and give you the opportunity to dictate how it is spent. You will be amazed!
That's it for today. Catch us next time...Same place...Keep BRAZIL BEAUTIFUL!
Blessings,
Chris Teague
V.P. Marketing
WIN Firm
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