Good day everyone! I hope all is well in your world today and thank you for keeping up with us at the WIN Firm. Our CMO, Catherine Poole, is going to begin posting a motivational blog for everyone on our blogspot called, The Thursday Kick! I am very thankful to have such a dedicated team of marketing gurus to work with and our cohesiveness produces wonderful results for our partners/clients.
Are you ready to discover how things are progressing with the concept: Keep Brazil Beautiful?
First, before we begin, I want to thank Dan Oda for a wonderful conversation about more giving opportunities related to this campaign. Dan, "OBRIGADAO, VIU!" The beauty of not being secretive and allowing others to view what we are working on has proven to be a great business model for WIN. This Wikinomics approach to working with doors open makes us much better marketers for our clients. In fact, I have received a suggestion to make a profile change and another regarding a spelling mistake on Exxon Mobile; both were great suggestions. See, this feedback is exactly what we need to be sharp!
Now, to the project! We mentioned in last week's blog that design and style were removed from our list of deliverables for time being due to further research needed on shoe-wearing consumers. Therefore, we began researching consumer behavior in terms of shoes being worn today and also spent the past week mapping out our course of giving models so that people truly know their investment is helping. We want everyone to not only buy our client's fabulous shoes because they are cool, trendy and comfortable; rather, we desire a stronger, more emotional connection to you, the consumer, than the simple thrill of owning some new shoes.
We have taken our giving concept to a new level, and Dan gave us some wonderful insight into being proactive in helping Brazil versus our original reactive approach. We decided that being proactive is what many non-profit organizations lack today in the U.S. It seems every grant I write for Second Harvest Food Bank is based on a reaction to an identified problem: hunger. What are we doing to prevent hunger? This question led me to think harder about our Keep Brazil Beautiful concept. What can we do to truly bless the country that gives us so much rubber for the shoes we wear? What about being even more environmentally aware while promoting education as well?
Yes, we are going deeper into our concept. Why? We work because we care for our clients, and we develop marketing concepts for clients who care for you, me and the environment. Thus, there is a new development of giving. Dan posed a great idea of tree planting that involves partnering with Google, using its mapping software along with cross-promotion efforts to implement an "Adopt a Tree for Brazil's Children" campaign. You would continue buying these wonderful shoes, knowing that your money is going back to replenish the Rain Forest, but you will also be able to provide ongoing support that truly Keeps Brazil Beautiful.
By adopting a tree, your investment will go to the future of Brazil. We will start a tree forest on a University's property that is close to the Rain Forest. We are now working on the logistics of making this idea a reality and furthering our campaign, so more information is to come around this new development. Imagine, you will help the environment through specific tree placement and planting as well as help provide work opportunities and education to University students. Imagine a campaign like this in the U.S. Wow! Working because we care is not only going to sell a whole lot of shoes for our client, but we are also proactively taking care of people and the environment. Maybe we should be a non-profit marketing firm! I hope you have enjoyed today's post! Please comment.
Blessings,
Chris Teague
V.P. Marketing
WIN Firm
Showing posts with label emotion marketing. Show all posts
Showing posts with label emotion marketing. Show all posts
Thursday, May 14, 2009
Wednesday, April 29, 2009
Living with a Cause
Good day to everybody keeping up with the WIN Firm's marketing projects. As always, I welcome your feedback to this post and want you to know our doors are open and we believe in sharing our marketing knowledge to all interested parties. Did you like that disclaimer? Seriously, we at the WIN Firm are really pleased with the progress we are making on various projects and are excited to share our discoveries in this ever-changing marketing world with you. Are you ready to hear how our Brazil project is progressing?
I apologize for not posting on Friday, and will not offer up any excuses for my missed post. I just ask for your understanding and forgiveness.
Let's get started on telling you how our strategies are being formed for the Keep Brazil Beautiful campaign. First, after several years of researching the concept of social causes and non-profit marketing, we have found that people really do care about helping others, their community, the environment, etc... Therefore, we have developed a concept to sell shoes. Yes, we are selling shoes that touch your emotional neurons and make you believe in what you are buying. We have a firm understanding of why you support various non-profits, and have developed this campaign based on the non-profit model of caring.
After we first posted this blog and told people that we were opening up our core, people thought we were really making a mistake. I disagree. You and I and everyone in the world knows how to market something. Ever been asked how you were? Were you actually lousy but responded that you were alright? Well, this response is what we call perception management. Therefore, you manage your perception everyday with the way you comb (or don't) your hair, the way keep your house, etc...
How does all of this perception management tie into our project of selling Brazilian shoes? The answer is that when you wear these shoes you are managing a perception that lets others know you care. Yes, IT IS THE SHOES! You will be telling everyone who sees your shoes how much you are aware of the decisions you make, especially when it comes to the things you buy. What better way to communicate you care than to walk in the shoes of caring?
Our advertising and promotional strategies will all convey the message of our shoe being the BRAND that cares. As we have stated before, we are willing to do whatever it takes to build confidence in our brand and show you where your money is actually going. Our web-sites are going to be designed for you to follow the shoes journey to replenishing the Rain Forest in Brazil and Keeping Brazil Beautiful. Don't we need a company that truly is a steward of goodwill?
Until next time, be blessed in all you do!
Blessings,
Chris Teague
V.P. Marketing
WIN Firm
I apologize for not posting on Friday, and will not offer up any excuses for my missed post. I just ask for your understanding and forgiveness.
Let's get started on telling you how our strategies are being formed for the Keep Brazil Beautiful campaign. First, after several years of researching the concept of social causes and non-profit marketing, we have found that people really do care about helping others, their community, the environment, etc... Therefore, we have developed a concept to sell shoes. Yes, we are selling shoes that touch your emotional neurons and make you believe in what you are buying. We have a firm understanding of why you support various non-profits, and have developed this campaign based on the non-profit model of caring.
After we first posted this blog and told people that we were opening up our core, people thought we were really making a mistake. I disagree. You and I and everyone in the world knows how to market something. Ever been asked how you were? Were you actually lousy but responded that you were alright? Well, this response is what we call perception management. Therefore, you manage your perception everyday with the way you comb (or don't) your hair, the way keep your house, etc...
How does all of this perception management tie into our project of selling Brazilian shoes? The answer is that when you wear these shoes you are managing a perception that lets others know you care. Yes, IT IS THE SHOES! You will be telling everyone who sees your shoes how much you are aware of the decisions you make, especially when it comes to the things you buy. What better way to communicate you care than to walk in the shoes of caring?
Our advertising and promotional strategies will all convey the message of our shoe being the BRAND that cares. As we have stated before, we are willing to do whatever it takes to build confidence in our brand and show you where your money is actually going. Our web-sites are going to be designed for you to follow the shoes journey to replenishing the Rain Forest in Brazil and Keeping Brazil Beautiful. Don't we need a company that truly is a steward of goodwill?
Until next time, be blessed in all you do!
Blessings,
Chris Teague
V.P. Marketing
WIN Firm
Wednesday, April 15, 2009
Product Integration Updates
Good day to everyone following us at WIN! If you are a first time reader of our blog, you will find that we are sharing all of our marketing strategies on various projects throughout the year. For all of you who have posted comments and given us insight into our current Brazil project, I would like to say, "Thank YOU!" Remember, anyone is welcome to share some advice you may have or comment (respectfully) about our project. Okay, it is off to the updates!
Phase I continued: Rewarding the consumer
I posted two questions today on one of my LinkedIn Groups and will pose those two questions to you as well, but want to briefly explain what we seek to accomplish by asking these questions. We are trying to evaluate the best methods of rewarding our consumers for purchasing the shoes we are marketing. For now, $15 of your purchase goes to our Keep Brazil Beautiful fund, which is part of our marketing campaign: Keep Brazil Beautiful. Therefore, we are focused on making sure that consumers are fully confident in the shoe's brand and its efforts to support the Rain Forest.
By understanding the most effective ways of demonstrating where actual dollars (the $15 donated) are going, we can build trust among consumers. Too many companies have fallen into the "Green" trend only to fall flat on their face by not practicing what they market. We are not a firm that believes in these tactics; therefore, we are studying the easiest way to demonstrate and build a brand of trust among our customers.
Here are the two questions we would like to have answered, so please comment:
1. What can the company do to provide you with proof of your donation after purchase?
2. What recognition would you like to receive for your purchase and donation?
That's it for me today everyone! Please answer these questions and throw in a few comments of your own. Again, we are open and WELCOME you to follow our marketing journies. Have a great day!
Blessings,
Chris
Chris Teague
V.P. Marketing- WIN Firm
Phase I continued: Rewarding the consumer
I posted two questions today on one of my LinkedIn Groups and will pose those two questions to you as well, but want to briefly explain what we seek to accomplish by asking these questions. We are trying to evaluate the best methods of rewarding our consumers for purchasing the shoes we are marketing. For now, $15 of your purchase goes to our Keep Brazil Beautiful fund, which is part of our marketing campaign: Keep Brazil Beautiful. Therefore, we are focused on making sure that consumers are fully confident in the shoe's brand and its efforts to support the Rain Forest.
By understanding the most effective ways of demonstrating where actual dollars (the $15 donated) are going, we can build trust among consumers. Too many companies have fallen into the "Green" trend only to fall flat on their face by not practicing what they market. We are not a firm that believes in these tactics; therefore, we are studying the easiest way to demonstrate and build a brand of trust among our customers.
Here are the two questions we would like to have answered, so please comment:
1. What can the company do to provide you with proof of your donation after purchase?
2. What recognition would you like to receive for your purchase and donation?
That's it for me today everyone! Please answer these questions and throw in a few comments of your own. Again, we are open and WELCOME you to follow our marketing journies. Have a great day!
Blessings,
Chris
Chris Teague
V.P. Marketing- WIN Firm
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